LO4: Final Promotional Trailer

Promotional Trailer: Final Edit

https://youtu.be/V-y7hO4EjfU

Lo4: Justification of Visual & Audio Effects (Final Edit Evaluation)

Lo4: Justification of Visual & Audio Effects (Final Edit)

Online Survey

To gain feedback on the promotional trailer, upon completing a draft edit, I produced a survey through 'Google Forms' which included a link to the trailer draft and a few 'yes or no' and 'short answer' questions to gain some generalised feedback to work on. I did this by sending a link to the form to a small focus group of the trailer's target audience (men, 15-25). 

Feasibility of feedback

With regards to feedback, the overall comments from the survey were that the trailer did suit the conventions of the fantasy/action genre, which is what I wanted to achieve with my trailer. However, some pieces of feedback were given that will help me improve my trailer such as adding more visual effects and cutting scenes down to be shorter to suit the quick cuts which are conventional of a trailer. As well as adding in more visual effects to make my trailer more action and adventure is through sound effects (I will show below how I will be doing all of these changes). Overall, all of the feedback that I have been given is feasible for me to do to improve my trailer and make it better. 

Changes made following feedback

Following feedback gained from the survey and general discussion, the first change I made was editing the length of some shots to be shorter (like the pan of the 'Wizard's tower') so that they could follow the quick cuts conventional of a trailer. One more piece of feedback I was given previously, was to increase the effectiveness of the incidental music through adding a constant gain and exponential dip as audio fades in and out; increasing the volume of the trailer music amidst action sequences to further spectacle. Another piece of feedback I was given was to further editing choices (i.e. sound effects, cuts/transitions and the sequences of the trailer). To remedy this, I included a few fantasy sound effects, like in the beginning of the trailer where Salazar lifts the camera telepathically, enhancing/adding reverb to when the name "Evil Wizard" is spoken, reworking the organisation of some scenes, shortening the montage sequence to further develop characters with more relevant footage of them acting together and including some additional transitions and a lateral credit sequence which informs the audience when the film is supposed to launch. 

Reverb/Echo on Narration

Implementation of Fantasy Sound Effects

Fading In & Out Soundtrack

Cuts To Fit Trailer Conventions

Final Survey Following Feedback Implementation

After implementing feedback based on the previous questionnaire I sent out to my target audience, I decided to send another questionnaire which garnered 11 responses. This conveys how the previously implemented feedback created a superior product which audiences felt didn't need improving upon in the previously outlined regards. The changes that I made have been highlighted above and has made my product better to suit the Fantasy genre (like magical sound effects that create connotations of Fantasy), as well as more cuts to suit the conventions of a trailer.

Evaluation

Did the trailer look as intended?

Overall, the trailer followed suit to what was intended; the scenes from the concept documents like the fight with the dice and the way the Archdevil interacts with the cast and camera went as planned. However, production was ultimately loosely based on production documents: the storyboards are the skeleton that scenes were formed around with improvisational content. Examples like this would be the very beginning of the trailer now including a short introduction between the Archdevil and the camera, which were not initially planned but then the scene that follows with the group of adventurers travelling in a montage sequence remained as designed. The genre, characters and locations continued as initially outlined by pre-production documents; this meant we were able to convey the genre of Adventure Fantasy as intended. 

When creating another promotional video (or A/V product) in the future, I'd use more stringent planning, outlining individual shot types, leaving less to improvisation whilst focusing more on shot variety to convey meaning and editing to create interesting diegetic scenarios (i.e. through sound effects and music).